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Bella Beauty Magazine - AU | Letter From the Editor
Aimée Surtenich
Editor
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Issue 18
Editors letter
Each year I look forward to see what glitz and glamour the awards season brings, and this year’s offerings didn’t disappoint. A standout for me was Christina Hendricks, who paid homage to 1950s style with her va-va-voom curves and flame-coloured pout at the Golden Globes. To create her statement look as well as that of other notable beauties, check out our feature on red carpet glamour on page 28. We’ve highlighted the makeup trends (and how to pull them off!) that are set to dominate 2010.
We chat with the queen of morning TV, Kerri-Anne Kennerley, on page 52 about her tips on staying perennially gorgeous. As usual, we bring you loads of insightful articles and industry know-how to keep you looking and feeling your best – from the latest products (p18) and in-depth articles on skin health (p82) to getting the maximum mileage out of your favourite perfume (p40). We also take to the streets to road test some of the best beauty treatments (p134) around so you can be confident your next in-salon treatment is working for you.
Turn to page 102 for advice on how to have a good hair day every day and don’t miss our special Japanese feature (page 96) showcasing some of the best products the exotic Orient has to offer. If you’re a freewheeling organic type of girl, you’ll want to read ‘My Chemical Romance’ (p54) where we examine whether the must-have products adorning our beauty cabinets could come at the high price of our health.
For industry professionals, keep up to date with the current facial protocols (p120) and learn how to network like a pro (p126). The basics of sheltering your business from potential litigation is also covered on page 118, and if you’re considering branching out on your own, turn to page 122 for some expert tips on making your new venture a success.
The boys’ needs are covered as well – their ever-increasing share of the cosmetics market is well documented on page 112 and we put 47 of the best eye creams for men through their paces (p58).
As always, we invite you to share your ideas and questions with us and thank you for your overwhelming support in making Bella Beauty a true beauty bible.
Aimée Surtenich
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